Product Focus

Why try a Serum?

While its common knowledge good skincare begins with a cleanse and ends with a boost of hydration, the steps that assemble between is often considered a mystery.

Enter serums. Multifunctional skin saviours, they enable us to intensify the effectiveness of our skincare routine in one simple step.

Usually containing a higher concentration of active ingredients, a little serum goes a long way. For oilier skin types for example, Optimal Skin ProSerum can even replace your usual moisturiser, providing enough hydration when worn alone.

Beautifully scented, lightweight and silky to the touch, take 1-2 drops and warm in the palms. With both hands, press into skin – closing your eyes and inhaling deeply, allowing our unique blend of essential oils to develop a sense of inner calm as the serum gets to work.

While serums often have adaptive qualities, making them suitable and very beneficial for all skin types, they can be formulated to target specific skin concerns.

Skin Radiance Intensive Serum to brighten, Gradual Tan Face Concentrate for a golden glow or Repair and Restore Intensive Serum to treat sensitive skin, in short, serums can solve problems that a lifetime of cleansing and toning can’t budge.

With the right one dry, dull, damaged, oily and even ageing skin can be transformed after just a few uses. Due to the deep penetrating properties, serums like Tri-Active™ Advanced Instant Facial can, over time, produce visibly healthy, youthful and radiant looking skin from the very deepest layer.

Apply to the face, neck and décolleté before smoothing on your moisturiser if required.

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Caro Dooling

Caro Dooling

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